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The Antecedents and Consequences of Global Integrated Marketing (View PDF)
Does Relationship Marketing Pay? An Empirical Investigation of Relationship Marketing Practices in Hospitals (View PDF)
Evolving Relationship Marketing into a Discipline (View PDF)
The Evolution of Relationship Marketing (View PDF)
Relationship Marketing in Consumer Markets: Antecedents and Consequences (View PDF)
BEST PRACTICES IN POST-AUDIT RECOVERY: An examination of prevalent post-audit practices in the retail industry
The Domain and Conceptual Foundations of Relationship Marketing (View PDF)
Why Do Some Companies Not Want to Engage in Partnering Relationships? (View PDF)
