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AIMST, XLRI & iCRM
Memorandum of Understanding (MOU) Signing Ceremony on Tuesday, 13th March 2007, 3.00 p.m. at MIC Head Office - Netaji Hall, Kuala Lumpur.
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iCRM President and CEO Atul Parvatiyar, Ph.D., presents report on Value of Outsourcing Sales and Marketing – Grocery Manufacturers of America (GMA) Research at 2007 National Association for Retail Marketing Services Annual Meeting, Conference & Exhibition in Tucson, Arizona on April, 14-17, 2007.
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Foodservice Sales and Marketing Association (FSMA) releases the research report on Value of Outsourcing Sales and Marketing in the Foodservice Industry at their annual 2007 Top2Top meeting in Palm Springs, California on February 21-23, 2007. iCRM conducted this study in collaboration with FSMA. For a copy of the report, contact FSMA >>
  For more information on the annual 2007 Top2Top conference, click here.
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  The 3rd Retail Summit & Post-Audit Best Practices Forum, held on October 26-27, 2006 at the MGM Grand in Las Vegas brought together retailers and vendors for enlightened discussion and workshops. The theme of the Forum was, “A Call to Action: Implementing Best Practices in Post-Audit Recovery”.
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  iCRM President and CEO Atul Parvatiyar, Ph.D., presented final report on Value of Outsourcing Sales and Marketing at Grocery Manufacturers of America (GMA) Merchandising, Sales and Marketing (MSM) meeting in West Palm Beach, September 25-27, 2006.
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iCRM's technology embodies functional elements that effectively facilitate and reinforce customer centric strategies. Our software development team comprises CRM knowledge thought leaders, world-class software architects and a skilled programming contingent, based out of our Malaysia Knowledge Center.

Solutions

SureView™ Account Management Planning Software
One of the challenges organizations face as they transition toward one-to-one relationships is developing customized, mutually beneficial offerings aligned with goals. Recently introduced, SureFoot™ is already helping world-class organizations build long-lasting and beneficial relationships with clients and channel partners.

SureSearch™ Database Search Tool
A key problem with today’s keyword-based search engines is that an open-ended data search submission generates hundreds, sometimes thousands of hits which can waste a user’s time and frustrate the search effort. iCRM has designed a search engine with capability to return information with greater accuracy and produce more relevant, targeted results. Further, for a well-defined domain, data can be categorized precisely for searches that result in fewer, more relevant hits.

SureAdvice™ Decision Support Tool
One of the challenges associated with data and information today is how to facilitate its effective use across all persons in the organization with a need to know. Increasingly, CRM and sales management tools build in analytical capabilities for a better view of the information. But a better view doesn't always translate to helping an individual team or team member "do the right thing right". In fact, one 360 degree view of the customer may result in a number of competing ideas about how to approach the next vital interaction.
iCRM has addressed this challenge by building an agent (Smart AdvisorTM) as a trusted, involved and smart coach, who remembers and builds individual customer's profiles and history and advises the team member(s) on appropriate actions intended to individually optimize each customer's potential...

   
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