Institute for Customer Relationship Management

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	AIMST, XLRI & iCRM Memorandum of Understanding (MOU) Signing Ceremony on Tuesday, 13th March 2007, 3.00 p.m. at MIC Head Office - Netaji Hall, Kuala Lumpur.
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	iCRM President and CEO Atul Parvatiyar, Ph.D., presents report on Value of Outsourcing Sales and Marketing – Grocery Manufacturers of America (GMA) Research at 2007 National Association for Retail Marketing Services Annual Meeting, Conference & Exhibition in Tucson, Arizona on April, 14-17, 2007.
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	Foodservice Sales and Marketing Association (FSMA) releases the research report on Value of Outsourcing Sales and Marketing in the Foodservice Industry at their annual 2007 Top2Top meeting in Palm Springs, California on February 21-23, 2007. iCRM conducted this study in collaboration with FSMA. For a copy of the report, contact FSMA >>
	For more information on the annual 2007 Top2Top conference, click here.
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	The 3rd Retail Summit & Post-Audit Best Practices Forum, held on October 26-27, 2006 at the MGM Grand in Las Vegas brought together retailers and vendors for enlightened discussion and workshops. The theme of the Forum was, “A Call to Action: Implementing Best Practices in Post-Audit Recovery”.
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	iCRM President and CEO Atul Parvatiyar, Ph.D., presented final report on Value of Outsourcing Sales and Marketing at Grocery Manufacturers of America (GMA) Merchandising, Sales and Marketing (MSM) meeting in West Palm Beach, September 25-27, 2006.
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iCRM is committed to continuously advancing the knowledge, practice, and broader understanding of customer relationship management. As such, we engage in and fund research congruent with our areas of expertise. We discover and develop new methodologies and practices through our research, and share these with our clients. Currently available research and areas of ongoing research include:

CRM Global Best Practices

Industry Studies

Market Research

Global Account Management Collaborative Research Study

Relationship Satisfaction Measurement

CRM Core versus Context Customer Interaction Process Outsourcing

One of the newest research tools we offer is the VOC Expressway™ service--a patented process for the real time collection, processing and reporting of qualitative, spoken customer feedback. To find out more about the VOC (Voice of the Customer) offering, please contact Brad Kesel here.

Spotlight: Industry Reports

Best Practices in Retail Post Audit Recovery

Value of Sales and Marketing Outsourcing for CPG Manufacturers

Value of Sales and Marketing Outsourcing for Foodservice
Manufacturers, Distributors and Operators