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AIMST, XLRI & iCRM
Memorandum of Understanding (MOU) Signing Ceremony on Tuesday, 13th March 2007, 3.00 p.m. at
MIC Head Office - Netaji Hall, Kuala Lumpur.
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iCRM President and CEO Atul Parvatiyar, Ph.D., presents report on Value of Outsourcing Sales and Marketing – Grocery Manufacturers of America (GMA) Research at 2007 National Association for Retail Marketing Services Annual Meeting, Conference & Exhibition in Tucson, Arizona on April, 14-17, 2007.
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Foodservice Sales and Marketing Association (FSMA) releases the research report on Value of Outsourcing Sales and Marketing in the Foodservice Industry at their annual 2007 Top2Top meeting in Palm Springs, California on February 21-23, 2007. iCRM conducted this study in collaboration with FSMA. For a copy of the report, contact FSMA >> |
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For more information on the annual 2007 Top2Top conference, click here. |
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The 3rd Retail Summit & Post-Audit Best Practices Forum, held on October 26-27, 2006 at the MGM Grand in Las Vegas brought together retailers and vendors for enlightened discussion and workshops. The theme of the Forum was, “A Call to Action: Implementing Best Practices in Post-Audit Recovery”. |
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iCRM President and CEO Atul Parvatiyar, Ph.D., presented final report on Value of Outsourcing Sales and Marketing at Grocery Manufacturers of America (GMA) Merchandising, Sales and Marketing (MSM) meeting in West Palm Beach, September 25-27, 2006. |
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Value of Sales and Marketing Outsourcing in Consumer Packaged Goods Industry
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A study (available here) conducted by the Institute for Customer Relationship Management (iCRM), Duluth, Georgia and the Center for Business and Industrial Marketing (CBIM), Georgia State University, Atlanta, Georgia. |
MSM conference details at the GMA website:
http://www.gmabrands.com/events/2006/msm/msm06.cfm
Final study results were presented by Atul Parvatiyar, Ph.D. at GMA's 2006 MSM conference, September 25-27, West Palm Beach, FL.
Study Background
The purpose of this study is to determine the nature and extent of value created for CPG manufacturers and retailers by outsourcing sales, merchandising and select marketing functions to specialized sales agencies. The study's results discuss how mutual value is produced and enhanced by outsourcing strategic and tactical marketing tasks. Manufacturers and retailers also learn how their marketing can be made more efficient and effective if they focus on their core competencies relating to manufacturing, distribution, procurement and branding, while allowing specialized agencies handle sales and marketing services. The study further examines the comparative value of specialized tools, technologies, processes, people skills and economies of scale in sales agencies that produce this outsourced value for manufacturers and retailers.
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